Total Skin, a well-established beauty therapy center nestled within the Total Fitness Gym, approached Zephyr Creative with a unique challenge: to carve out a distinct identity and establish itself as a standalone entity.
Brief:
Total Skin sought to break free from the shadow of Total Fitness and establish a strong, independent presence in the competitive beauty market. They recognized the need for a brand identity that clearly communicated their unique value proposition and resonated with their target audience.
Solution:
Our journey began with an on-site visit, immersing ourselves in the Total Skin environment. This, combined with a thorough competitor analysis, provided us with invaluable insights into the market landscape. We then embarked on the process of brand development, meticulously defining key elements such as brand values, positioning, personality, proposition statement, and tone of voice. The naming phase was a collaborative effort, exploring a range of options and ultimately selecting “The Real Body Clinic” – a name that perfectly captured the essence of their approach. We then translated this new identity into a visually compelling brand, crafting a logo and developing a concise single-page brand guideline that encapsulated their unique position and vision.
By implementing the new brand identity, The Real Body Clinic has successfully established itself as a distinct and respected player in the beauty therapy market, ready to thrive as an independent entity.