What do you conjure up when you think of Halloween? Perhaps tricks, pumpkins, scary stories, and fancy dress? We all know that 31 October is becoming an increasingly bright feature in our seasonal calendar and smart businesses are tapping into this spooky energy to connect with their customers.
We’ve been working with PureGym to add a little mischief to their marketing, by building on their brand values and creating a campaign that’s down to earth, buzzy, and has that happy twinkle.
Working with the calendar’s seasonal focus is a huge part of successful marketing for any business, showing a synergy with customers’ priorities and ensuring variety across campaigns.
So, feeling fired up for a bit of bonfire action anyone? How about throwing your old brand out with Guy Fawkes next week, and asking Zephyr to sparkle some new life into your business… fireworks ahoy!
