The Brief

eGym has developed an ecosystem of software and smart, connect gym equipment with a full range of 18 electronic strength training machines for all major muscle groups. Since we met the eGym team in 2015, we have been commissioned to help them bring their well-established brand into the UK market, having seen impressive growth across Europe since launching in 2010 and help them to gain traction amongst the busy UK sports and fitness markets.

The Solution

We have delivered a wide variety of creative design and marketing support to eGym including social media strategy and implementation, digital advertising, writing press releases and creating promotional materials for the international trade show FIBO; however our two favourites so far have got to be the creation of two in-club promotional videos and the development of a completely new events sub-brand for eGym UK events.

Another highlight for us has been to create a new membership App how to guide which really allowed us to explore the use of icons and images to convey a large amount of information, as well as a playful fold to the leaflet which revealed the member journey as you read it.