Seaful approached us with a desire to not just refresh their brand, but to truly embody it. They sought a visual identity that wasn’t just pretty, but one that authentically reflected their deep connection to the ocean and their passion for mindful living.
Brief:
Seaful wasn’t looking for a cookie-cutter brand refresh. They wanted a design system as dynamic and adaptable as the ocean itself, one that seamlessly integrated with their existing sub-brands and provided a solid foundation for future growth. The brief was clear: create a visual language that not only looked good, but also effectively communicated their values and resonated with their audience on a deeper, more meaningful level.
Solution:
We dove deep into Seaful’s story, exploring their unique connection to the ocean and their passion for a more mindful way of life. Inspired by the intricate beauty of seaweed, we developed a series of distinctive icons that elegantly represented the various facets of their business. To ensure consistent brand expression across all touchpoints, we crafted a comprehensive brand guideline, empowering Seaful with the tools and knowledge to bring their brand vision to life with confidence and grace.