When a product is a little unusual, you know there’s a good story lurking inside. We’ve had the joy of unpacking this with timbatree, one of our more unorthodox clients.
The Surrey based team of master carpenters design and build alternative Christmas trees, ones that go ‘thwack’ and ‘boom’ when you put them up, rather than ‘ouch’ or ‘**!!?$%’. The trees look and behave a little differently to your standard conifer, lending themselves to decorations such as cupcakes and knitted baubles, tea lights and photos. The trees last a lifetime, and they’re immense fun, just like the team behind them.
It was only fitting that we developed a quirky tone of voice, in line with Joost, timbatree’s inspirational founder. It had to be upbeat and imaginative, while reflecting a passion for the product and its impact. Sitting alongside contemporary branding, smart design, and a distinctive offer, we’ve helped the humble timbatree stand taller than ever in the run up to this year’s festive season. Let’s hope it encourages folks like you to click here and buy one.
